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The Art of Shaving is one such brand which has a unique concept guided by the expertise and hands-on attention of it's founders. The Art of Shaving is passionately devoted to the very best in men's skin care, and have created an innovative path to optimal shaving performance. The Art of Shaving calls this The 4 Elements of the Perfect Shave. Prepare, LatherUp!... Shave and Moisturize. If you want to enjoy this skin care treatment and rejuvenate your skin then browse our product line and have a lustrous and fresh look.