Loss of firmness and elasticity is common during the aging process. As skin ages, it produces less collagen and becomes dehydrated that can lead to sagging, fine lines and wrinkles, and furrows. You can see this loss of firmness by pressing on your skin. If it doesn't immediately spring back, you are already experiencing collagen loss. Loss of elasticity can begin as early as your twenties, but there's no need to resort to the scalpel just yet. Beginning an anti-aging skincare routine before you actually see evidence of skin aging is the best way to stave off loss of elasticity and have younger looking skin longer.