Firming

Skin loses its elasticity and firmness as a result of dehydration and ageing. When pressed, it no longer springs back to its original position, instead it tends to sag and form furrows. But thereís no need to reach for the scalpel just yet - this issue can be addressed with a number of different beauty therapy treatments and products and appearance medicine proceedures specially designed to firm and brighten skin, leaving it more healthy, lifted and radiant.

Decreased skin elasticity is considered as a factor that promotes wrinkle formation.

If you are in your late 30's or higher, you have probably noticed your skin's elasticity is not what it used to be. For most of us this is inevitable. Other body parts begin to sag as we age so why should our skin be any different? Fortunately, there are options available that will help to reverse the effects of age on the skin and also improve elasticity in loose skin that's caused by weight loss.