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Skin loses its elasticity and firmness as a result of dehydration and ageing. When pressed, it no longer springs back to its original position, instead it tends to sag and form furrows. But thereís no need to reach for the scalpel just yet - this issue can be addressed with a number of different beauty therapy treatments and products and appearance medicine proceedures specially designed to firm and brighten skin, leaving it more healthy, lifted and radiant.

Decreased skin elasticity is considered as a factor that promotes wrinkle formation.

If you are in your late 30's or higher, you have probably noticed your skin's elasticity is not what it used to be. For most of us this is inevitable. Other body parts begin to sag as we age so why should our skin be any different? Fortunately, there are options available that will help to reverse the effects of age on the skin and also improve elasticity in loose skin that's caused by weight loss.
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Obagi ELASTIderm Eye Cream
Cellex-C Skin Firming Cream Plus
iS CLINICAL Firming Complex - 50ml
Yonka Phyto 52
Bioelements Sleepwear
Yonka Advanced Optimizer Serum + Creme
Obagi ELASTIderm Decolletage Fx System
Bioelements Instant Emollient
Bioelements Measured Micrograins +
Bioelements Multi-Task Eye Creme
Bioelements Power Peptide 6oz

Loss of firmness and elasticity is common during the aging process. As skin ages, it produces less collagen and becomes dehydrated that can lead to sagging, fine lines and wrinkles, and furrows. You can see this loss of firmness by pressing on your skin. If it doesn't immediately spring back, you are already experiencing collagen loss. Loss of elasticity can begin as early as your twenties, but there's no need to resort to the scalpel just yet. Beginning an anti-aging skincare routine before you actually see evidence of skin aging is the best way to stave off loss of elasticity and have younger looking skin longer.

In addition to the natural aging process, other factors play into a loss of elasticity and firmness within the skin. Free radical damage caused by environmental factors such as pollution, stress, and lifestyle choices can lead to a loss of elasticity. Dehydration (a loss of moisture within the skin) is another factor that can lead to fine lines and wrinkles, while years of sun exposure is a leading cause of skin aging.

Luckily, there are options for preventing and reversing the loss of firmness and elasticity in the skin. Although aging is inevitable, you can begin a targeted skincare routine that involves the use of firming and protecting products that will help boost the skin's natural collagen production and rehydrate and moisturize to reduce the appearance of fine lines and wrinkles. When looking for a product to do all this, look for ones that contain antioxidants and specifically say they facilitate firming and reduce wrinkles. We especially like iS CLINICAL Firming Complex because it provides immediate and long-term firming results by increasing collagen production, and it provides adequate antioxidant protection against free radical damage.

You don't have to take drastic measures or spend your life's savings to achieve younger looking, taut skin again. A simple targeted anti-aging skincare routine will do the trick.

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